“@Logan is the\nbest call centre I’ve ever worked with. USA based.” – Stan Pavlosky, Retreaver,\nFeb 19, 2019\n\n\nPerformance-based\nmarketing has become one of the hottest industries in recent years. There is\nmore data accessible now than ever before in all kinds of verticals, including\nbut not limited to, debt consolidation, health insurance, Medicare supplement,\nauto insurance, rehabilitation, and more. The key for performance-based\nmarketers is getting top dollar for the leads they are generating, and that’s\nwhere the right call center makes all the difference. \n\n\nMany clients we\nrun into are accustomed to a pay-per-minute model, sometimes at prices of 75\ncents or more per minute. This is an exorbitant premium for typically low-quality\nservices. An effective performance-based campaign is more than talk time and\ntransfers. Here are just a few of the often-underestimated functions that go\ninto running a smooth warm transfer campaign:\n\n\n\nNumber of leads over what time period\nTime of day when the most leads come in\nNumber of agents and optimal outbound dialing ratio\nAbandonment rate\nRate of No Answers or Answering Machines\nNumber and frequency of retries to leads who don’t answer\nSecondary markets for the leads if not transferred in a certain amount of time\nHow to minimize the time it takes to call a lead\n\n\n\nAll of these\nfunctions make for a complex formula that must be constantly monitored and\nadjusted by a knowledgeable team. For example, you could have two agents\ndialing out nine lines for each available agent and calling leads within\nseconds. At this rate, you can potentially get through thousands of calls per\nday in real time, and this could be the optimization point for a high-converting\ncampaign. But what if at this high pace, you’re burning your data too fast or\nrunning a high abandonment rate. Or what if your dialing pulls itself back due to\nFCC abandonment rate laws (assuming your call center is paying attention to\nthese rules)? You are getting through your lead flow but not in an optimized\nfashion. What if your lead flow doubles from Tuesday to Wednesday? In these\nfluid situations, you need a partner who knows the appropriate steps to re-optimize\nthe campaign by looking at all the aforementioned factors. \n\n\nMillennial Services\nhas taken a dedicated approach to these performance campaigns that are\ntraditionally used for inbound and service-related calls and applied it to the\nperformance space. The results have been astounding and yielded unbelievable\nresults for our clients in performance marketing. In most situations, the\nresult is even higher margins for the client. Our team has the appropriate\nresources in place, above and beyond just the call center agents themselves, to\nensure the highest conversion rates possible for your warm transfer or\nperformance-based campaign. \n\n\nMillennial\nServices covers the entire call center process, from recruitment, training,\nknowledgebase management, infrastructure, and quality assurance. Give us a call\ntoday at 773-770-4818 or submit a form online at www.millennialservices.com\nto see how our team can take your performance-based marketing campaign to the\nnext level.