Social media is one of the best ways to market your business. These days, almost everyone, young and old, is on social media. Marketing over social media is easy and much more effective than print ads. At Millennial Services, we do more than call center outsourcing. In fact, we will provide your customers with 24/7 support services. We are here to answer their questions and provide them guidance when they run into issues. Read on to learn about 5 ways to effectively market your business over social media and how we are here to support you every step of the way.
24/7 Social Media Support
As your business starts to use social media more as a marketing platform and as a way to engage customers, keep in mind that your followers will start to increase. As your followers start to increase, you will have more questions via comments and direct messages. Responding to customers on social media can quickly turn into a full-time job. At Millennial Services, we know that you might not have an employee to devote an entire day to social media. That is where we come in! At Millennial Services, we provide your business with trained social media agents. We are ready to respond 24 hours a day. Our goal is to respond as quickly as possible with knowledgeable information for your customers. Our representatives are pre-trained in everything there is to know about your business; so rest assured that we will provide your customers with accurate information. As you begin your social media marketing endeavors, keep in mind the importance of a 24/7 social media support agent to help your customers as they interact with your various social media platforms. This is a great service to outsource in addition to call center outsourcing.
Paid Ads
One of the best ways to advertise over social media is through paid ads. Facebook and Instagram provide businesses with an ad center where they can create ads and target them to certain people. The best part about social media ads is that they can be geared toward your current customers or be designed to reach new customers. Here are some different target groups that you can gear your ads toward:
- Past visitors to your website
- People who abandoned their cart on your website
- Certain age groups
- Gender
- Location
- Interests
- Lookalike audience (ex: the ad manager could target social media users who share similar characteristics to people who have visited your website in the past month)
Social media advertising is great because it gets the word out about your products or services to people who don’t follow you and may have never heard of you. In addition, paid ads are track-able so you can see if they are working. Analyze data such as number of clicks, conversions, and cost per purchase to see if your ads are effective. Make sure your ads have good graphics and eye-catching wording. Play around with the daily budget until you find an ad spending amount that attracts the most customers while still being profitable to your business. Since the ads will inevitably draw in new customers and followers, you will need our social media support team to help you handle this increase in traffic and the associated questions and comments.
Giveaways
A simple way to advertise products on social media is by doing a giveaway. A successful giveaway is one that engages followers and gains new followers and customers. For example, a hotel could post “Comment on this post with your top 3 things you must pack on vacation and tag a friend you love to travel with! A winner will be picked at random for a free 2-night stay at our hotel.” This type of post is beneficial for a few reasons. First, it creates engagement on the post which is a good thing when it comes to social media metrics. Second, it has your followers tag friends in order to enter the giveaway. They will inevitably tag people who don’t follow your business, so this is a great way to gain new followers. Third, it gives a randomly selected participant a chance to experience your brand for free! They will become a loyal customer for life after winning the giveaway.
Encourage Engagement
Encouraging engagement on social media is a great way to keep and gain followers and advertise your brand. Get engagement by posting polls, questions, and quizzes on your Instagram stories. Also, encourage people to repost your posts and stories on their own personal social media. This is a great way to get followers to organically market your business with their own followers.
Another simple way to increase engagement and followers is to use hashtags. For example, if you are a clothing retailer and you post a picture of your summer clothing line, pick a bunch of hashtags to type in the comments. Anyone who follows these hashtags will have a chance of your post popping up in their feed even if they don’t follow you. The key is to pick hashtags that are popular, but not too popular. If you use a hashtag that has too many posts under it, your post will get lost among millions of other posts. For example, the hashtag #summertime has been used in 48.9 million posts. If you use this hashtag your post will get buried. The hashtag #sunshinesummertime on the other hand, only has around 1,000 posts. This means that people who follow that hashtag will have a better chance of seeing your post, engaging with your brand, and hopefully purchasing your product or service.
Promote Sales
Last but not least, use your social media accounts to promote sales of your goods or services. Customers love sale prices and social media is a great way to let your current customers as well as potential new customers know about good deals! Be sure to provide them with links to your website so they can purchase or learn more information.
Social media is a great place to advertise your business. From paid ads to giveaways, the options are endless. The best part about marketing over social media is that it is a great way to gain new customers. At Millennial Services, we provide customers with services like call center outsourcing and social media support. Our social media trained agents are here to answer comments and direct messages over social media so that you can spend your time elsewhere.
As you increase social media marketing efforts, you will surely gain a larger following and have additional questions and comments made through your social media channels. Rest assured that we will answer all your customers in a timely fashion, 24 hours a day, 7 days a week. Our goal is to help encourage your customers to shop with you and turn them into loyal customers who come back. For more information about our social media and call center outsourcing services, contact us today.