The Omnichannel Experience – Our flagship customer support service that includes our multi-channel contact and call center services.
Manage inbound support calls with a 100% US-based workforce and scale your support team as the volume needs of your business change.
From business development and follow-up calls to collections and affiliate marketing, drive improved results for any kind of outbound dialing need.
With 24/7 availability and a 100% English-speaking response team, we learn your internal support policies through a detail-oriented implementation and serve as ambassadors for your brand over email.
Connect your customers with one of our dedicated US-based agents via an online chat window. We’ll utilize existing chat infrastructure or help you create it.
Texts are quick and easy, highly economical, and offer low support costs per customer interaction. Millennial agents are trained to use concise text-friendly language.
With social media being a favorite for customer complaints, having agents ready to assist customers with issues or questions rounds out an Omnichannel Support Experience.
Customer Care is the white-glove version of the traditional customer service arm. Serious about elevating the customer experience? Start thinking about Customer Care.
When customers call, chat, or tweet to cancel, you want to offer them every opportunity to stay with your company. Use our remote Omnichannel US-based agents to maximize customer retention.
Hotel and travel reservations can be complex, so a friendly Millennial agent who embodies hospitality is a great way to simplify the experience for your customer.
Pre-Qualify potential lending, insurance, or other applicants using our agents. We’ll familiarize ourselves with your criteria and log qualified applicants to your system of record or transfer appropriately.
Prospecting or making initial qualification calls? Put our call center services to work on your dialing campaigns and get conversion rates only attainable with a US-based team.
Schedule appointments for your salesforce using our outbound dialing team. Millennial agents are trained on your own sales techniques and product knowledge.
From pre-screening applicants to customer service questions and claims handling, Millennial has deep insurance call center services experience.
Our Omnichannel Support agents talk on the phone or write an email with a smile on their face! We help your customers get excited to book their next trip.
From customer service inquiries to retention and cancellations, the Millennial team trains on your procedures to offer fast and friendly support.
Millennial got its start with reviews giant Angie’s List, so our workforce has a great deal of experience with these online businesses.
With major publication clientele like the Chicago Sun-Times, our agent force has experience with online and offline news customer service.
Online businesses move at break-neck speeds, but sometimes the friendly voice of a live person makes all the difference in ecommerce conversions and product satisfaction.
If you’re an affiliate marketer, your lead handling just got a whole lot simpler. Our agents have extensive performance marketing experience and are familiar with warm transfer programs in many industries.
From release of medical records to pharmaceutical support, our agents are HIPPA compliant and trained to handle confidential medical documents.
Whether for outbound prospecting or for handling inbound customer support needs, Millennial’s remote workforce offers support for several financial services clients.
Our goal is first and foremost a positive experience for our clients and agents. After experiencing our onboarding process, settle in for smooth ongoing contact center operations.
We take great pride in recruiting Millennial agents. With a unique approach for sourcing a home-based Omnichannel workforce, our talent acquisition pipeline is your competitive advantage.
With sophisticated adaptive online learning modules, we train consistently, cut down agent learning curves, and backfill attrition while maximizing breadth and depth of policies and procedures.
The Millennial management team is comprised of implementation experts who guide our agents and work directly with client operations teams during the onboarding process.
Whether you have an existing knowledgebase or not, Millennial’s agents act as knowledgebase champions and will create and update support procedures and policies as your company evolves.
Millennial handles every aspect of agent compensation, including competitive wages and benefits to ensure a happy and productive workforce.
We provide all necessary software solutions to enable a world-class remote call center. The infrastructure is included in your hourly agent fees. Your business is unique and we will use the technology that’s right for your business.
Millennial’s management has a dedicated quality assurance team that’s responsible for monitoring agent adherence to your policies, procedures, and performance expectations.
We measure everything you care about. We’re highly nimble in our reporting capabilities and can customize our analytics to deliver on KPIs that are important to you.
Between agent management, quality assurance, and analytics and reporting, we offer you a dedicated single point of contact to keep track of all the details and assist in running your team.
Our workforce is 100% US-based. We are a distributed (remote) workforce comprised of thousands of agents across a diverse range of disciplines and support channels.
Millennial Services offers outsourced contact center solutions, quality assurance, outbound & inbound call center support, and back office services. The company was founded in February of 2009 by Logan Rush.
Meet the management team dedicated to delivering an unbeatable customer support experience for our clients. Don't take our word for it - you'll quickly find our full-time, US-based management team is our biggest asset.
Looking for flexible work options that offer serious rewards? If you're self-starting, enthusiastic about customer service, and can learn fast, you might fall in love working with Millennial Services.
We love to publish our thoughts in the space. Our management team frequently posts best practices and recommendations for navigating the customer support world.
Subscription-based services and businesses are increasing in popularity. They also offer unique customer service challenges. This is how you can address them.
High-quality customer service matters, regardless of product type or industry. But in the subscription industry, it might just be the difference between success and failure. The reason is simple: as any business with a subscription-based revenue model knows, recurring revenue is vital to success. Bad customer service leads to churn, revenue losses, and business hazards. When the majority of your revenue is recurring, you need to do everything you can to avoid constantly having to attract new customers to replace those you lose. Unfortunately, subscription-based services are also complex. Rather than just solving simple issues, any agents involved need to understand the revenue model, upsell and cross-sell opportunities, and more. Without a comprehensive customer experience plan, your subscription-based revenue model will fail. But if you’re just getting started or have to manage limited staffing or budget, you might not be equipped to execute it. That’s why outsourcing your subscription-based customer service can be a key efficiency driver. When you take that step, you’re no longer on your own. Instead, if you find the right partner, you can rely on skilled and experienced agents to deliver fully-optimized subscription services. This guide contains everything you need to know about hiring an outsourced subscription-based services staff.
Before digging into the details, let’s start with the basics. What do we mean by subscription-based services? The answer is simple. As its name suggests, a subscription-based service describes any type of customer-related service that works specifically within a business model based on recurring fees. That can include:
A subscription-based service agent is one that understands the importance of every single customer interaction. A bad experience doesn’t just lead to less brand loyalty; in this business model, it’s directly related to a loss of recurring revenue. Engaging and satisfying both new and recurring customers is therefore a top-tier customer service priority.
So much for the basics. But what does that look like in the real world? Subscriptions, and business models relying on recurring revenue, can come in a number of shapes and variations. Here, we’ll discuss four of the most common ones, and the type of service they require.
In many ways, SaaS (short for software as a service) is the original digital subscription model. It describes any software for which the user, instead of paying a one-time price, pays monthly to keep the license for its use. Microsoft Office is a great example of this process. Originally available for a one-time fee, the tech giant moved to a subscription-based model with its Office 365 suite in 2011. Now, anyone looking to use its MS Word, Excel, or PowerPoint products will need to pay a monthly fee. Other examples include plug-ins like Grammarly, fitness mobile apps, and more. Customer service for this type of subscription revolves around usability. Customers will frequently have questions and problems with how to use the software, along with technical issues. White glove customer service, focusing on finding solutions quickly and putting the customer first, is absolutely essential here.
Anyone listening to podcasts will be familiar with these types of subscriptions. For a monthly fee, you’ll get a box of goods in a particular focus area. Think Chewy for your dog, prescription medicine, or more niche topics like Sips by Tea (Tea of the Month) or German Food Box. This type of subscription differs from software because of its tangibility. The products, though shipped on a regular schedule, are as physical as they’d be in a supermarket. Subscription-based services need to include in-depth product expertise, but also general knowledge about the topic at hand. Moreover, at least part of this delivery mechanism is out of the business’s hands. Delays or damages in shipping may cause upset customers. Again, a white glove operation that places concerns first becomes vital. The lost revenue of sending a replacement box is well worth avoiding churn due to an angry subscriber.
While traditionally a one-time purchase revenue model, ecommerce has become increasingly subscription-based as well. Think Amazon, which has begun to offer recurring deliveries for many of its convenience products. Similarly, electronics companies like HP, through its Smart Ink program, now offer subscription options as well. Customer service for this type of subscription model to the boxes above. Physical shipping delays or issues need to be part of agent training. At the same time, the generally lower value of recurring pages also allows agents to cross-sell and upsell with the right training, providing an opportunity for increased revenue as subscriptions become more profitable over time.
The final type of popular subscription model is a content marketplace. We’re all familiar with them and subscribe to at least one. Pay a regular fee to Netflix, Spotify, or Disney+, and you get content like TV shows, music, and movies to consume for as long as you’re current on your fees. A slightly different, but still closely related business model is one like Amazon Prime, which offers a different type of accessibility through its two-day shipping option. The basic idea is still the same: you get a non-tangible benefit, but one that will still help you achieve your goals in very specific ways. The more abstract nature of these subscriptions makes customer service an important component of the business model. Agents have to be highly trained in its specifics, and the business model itself has to operate on minimum downtime and maximum reliability. Any service interaction that doesn’t result in one-touch resolution has the potential to lose the subscriber.
While the above four business types tend to account for most subscription emphases, it’s important to understand just how popular this business model has become. Done right, more reliable revenue streams can benefit anyone from startups to Fortune 500 companies. Above all, that’s because buyers are looking for them. According to research firm McKinsey, 49% of shoppers are currently using at least some type of subscription service. It’s not just the traditional examples mentioned above, either. The car subscription market, for instance, is set to grow by more than 70% by the end of next year. Meanwhile, 70% of business leaders say that subscription models will be key to their prospects in the years ahead. Regardless of the type of subscription, consumers and business buyers alike tend to appreciate this type of business model for a few core reasons:
Let’s dig into each in a bit more detail.
If you’ve used a subscription in the past, there is little doubt: it adds a layer of convenience that one-time purchases typically can’t. Whether that’s watching Netflix on your mobile device, getting a box of your favorite food every month, or saving your documents in the cloud for Office 365, it’s much easier than having to pay for all of those items individually. In many ways, these subscriptions are specifically designed for that convenience. If the business model is built to help your customers make their lives easier, they’ll be willing to pay a monthly fee for it. That’s especially true if they can trust in the customer service piece of the equation being top-notch.
One-time licensing fees, for any of the above service and product types, also come with high fees. Anyone who remembers purchasing pre-365 versions of MS Office or Adobe Creative Suite can attest to that. In subscription models, on the other hand, the low monthly cost is much easier to stomach and account for. This in turn, has an important implication on the customer-business relationship. A customer who doesn’t see value in their subscription can simply drop it, long before they get to a revenue-neutral point. Value over time, and fast problem resolution, has to be a major priority.
The final reason customers gravitate towards subscription businesses are the opportunity to discover new things, at a low incremental cost. A user who signed onto Netflix for a few specific TV shows, for instance, will be happy to browse its increasing library. Subscription box customers can try new products at a given time without having to purchase in bulk. This tendency to discovery also changes the customer-business relationship. Smart companies are able to provide relevant recommendations to encourage exploration, both to maintain high engagement and leverage potential upsells and cross-sells. The continual discovery opportunities also build longer engagement and subscription times, reducing churn in the process.
Put it all together, and you get a business model that is rapidly gaining popularity across industries and customer types. At the same time, the specific reasons why it’s gaining so much popularity also add stress to customer service, which has to be top-notch to keep engaging and satisfying new and recurring subscribers. That’s not always easy to achieve. It requires comprehensive knowledge of the nuances within various types of subscriptions, along with an emphasis on white glove customer service that meets your audience where they expect to be met. Building out an internal team to manage it all can be challenging and resource-intensive. In many situations, outsourcing these services tends to make more sense. Through outsourcing, your organization increases its flexibility. It comes with potentially significant advantages, including the ability to cut business costs in multiple ways without losing service quality. The customer retention benefits of call centers are especially relevant for subscription-based services, which rely heavily on keeping customers long-term to gain profitability. Of course, it’s not just about outsourcing your subscription-based services and calling it a day. You have to find the right partner, one that can help you accomplish your customer service needs in a variety of ways. That partner should fit a few core criteria to truly help you build a successful subscription-based service model.
Naturally, any outsourced contact center needs to be deeply familiar with this business model. The unique service needs outlined throughout this post should be in every agent’s DNA.
Immersion into your brand matters as much as immersion into your business model. Your brand’s personality, tone, and of course your product details and benefits should shine through in every interaction with your subscribers.
Can the service agents keep your subscribers informed at every turn? Can they communicate about upcoming renewal dates gently but firmly? How can they engage your customers through account upgrades or cross-selling opportunities, without becoming annoying? Engagement will also matter in more functional processes like payment processing or cancellations.
It’s not enough for subscription-based services to solve problems. The subscriber, at all times, should feel like royalty, like their needs are met at every turn without even a question. That type of empathetic customer service can make all the difference in a recurring revenue model relying on value and customer happiness.
Your subscribers may call about any issues, from shipping concerns to address changes and complex product service issues. At other times, you might need to call them to update payment automation or remind them of an expiring subscription. Are your agents prepared for this dual task? And are they knowledgeable enough about both product and processes to get it done right?
Don’t make your subscribers choose your preferred service channel to get an answer or solve a problem. A question asked on social media is just as important as one posed via email or a direct phone call. The best partners offer multi-channel customer service, meeting your subscribers where they are instead of making them come to you. In short, you need to choose right. The success of your recurring revenue model depends on it. But if you do know how to choose a white glove call center that helps your business succeed, you’ve put in place a foundational piece for business growth. That’s when your subscription-based services can do the heavy lifting as your subscriptions grow and your churn decreases.
Millennial’s subscription-based services employ highly trained agents to make the process of engaging customers via multiple communications channels and streamlining the subscription renewal and support process for your company. Increasing Customer Retention, from customer service inquiries to retention and cancellations, the Millennial team trains on your procedures to offer fast and friendly call center support. Every customer interaction is an opportunity to increase sales. We ensure that every caller gets personalized attention during each communication that keeps them coming back to renew their subscriptions. We provide subscription service support at cost-effective rates with US-based agents. If you have any questions about subscription-based services, contact Millennial Services today.